You supply
- Your business or website and the question to answer.
- The competitors to compare and their website addresses.
- The services, products or buying decisions that matter.
THE JOB, IN PLAIN ENGLISH
What you bring.
What you take away.
You get
- A report comparing services, prices and selling points.
- Source links and a clear record of information that was not found.
- Differences to discuss and possible ways to explain your own offer.
COMPARE THE SAME THINGS
A useful comparison
starts with a clear question.
What does the buyer actually get?
| Compare | Look for |
|---|---|
| Services | What is included and what costs extra. |
| Public prices | The displayed price, package and conditions. |
| Customer fit | Who the service or package is aimed at. |
OBSERVATION BEFORE ASSUMPTION
Public information.
Clear limits.
A competitor’s website can show its services, prices and messages. It cannot tell you its revenue, customer satisfaction or conversion rate.
If a price is not found, the report says so. It does not fill the gap with a guess.
THE COMPARISON KEEPS
The public page
What was observed
What remains unknown
BEFORE YOU START
A few useful
answers.
How is this different from market research?
Competitor analysis compares named alternatives. Market research asks wider questions about customers, demand and the market around an idea.
Can it tell us a competitor’s sales?
No. Public website information does not establish revenue, conversion rates or internal strategy.
What happens when a price is not published?
The report records that it was not found in the agreed sources. It does not invent a price or assume the business has no pricing.
Will Fabric choose our strategy?
It prepares the comparison and possible questions to explore. Your team chooses the strategy using its own business and customer knowledge.
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