You supply
- The website or storefront address and the pages to review.
- The goal: an enquiry, call, sign-up or purchase.
- The audience, offer and known reasons people hesitate.
THE JOB, IN PLAIN ENGLISH
What you bring.
What you take away.
You get
- A report showing where the journey could be clearer or easier.
- Findings tied to the page, with suggested changes and reasons.
- A proposed score out of 100 and ideas your team can test.
ONE REVIEW / TWO CUSTOMER JOURNEYS
What do you want
people to do?
The enquiry and ecommerce paths use the checks that fit the goal. They do not assume the same journey.
LEAD GENERATION
What makes getting in touch harder?
Check the service explanation, proof, enquiry buttons and forms. Help the visitor understand what happens after they get in touch.
A CHANGE TO TESTAsk for less at first contact.
If a form asks for a full project specification too early, confirm the essential fields and test a shorter first enquiry.
~300proposed checks
Score / 100
Proposed direction.
Final checks and scoring are still to be agreed.
WHAT THE REVIEW WILL LOOK AT
Small details.
A whole journey.
Offer clarity
Can someone understand what is offered and who it is for?
Contact + forms
Is it easy to get in touch, and is the information requested reasonable?
Trust + reviews
Are there useful reviews, proof and clear business details?
Prices + value
Can people understand the price and what they receive?
Buttons + next steps
Is the next action easy to find and understand?
Delivery + returns
For shops, are delivery costs, timing and returns clear before purchase?
BEFORE YOU START
A few useful
answers.
What does CRO mean?
Conversion rate optimisation: making it easier for a visitor to take a useful next step, such as enquiring or buying. The review identifies things to test.
Are lead generation and ecommerce separate audits?
They are two paths through the planned CRO operation. The goal and relevant checks change to suit an enquiry journey or an online shop.
Are all 300 checks agreed?
No. Around 300 checks and a score out of 100 are the proposed direction. The final checks, applicability and scoring need approval before release.
Will this increase sales or enquiries?
The report offers recommendations and test ideas. An improvement is only established by making the change and measuring the result.
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