You supply
- The product or service idea and the problem it aims to solve.
- Who you think might buy it and where you want to operate.
- What you already know, the sources available and the questions to test.
THE JOB, IN PLAIN ENGLISH
What you bring.
What you take away.
You get
- A research summary with sources and unanswered questions.
- A proposed customer profile and a view of relevant alternatives.
- Questions and options to test with customers before committing further.
WIDER THAN A COMPETITOR LIST
The customer.
The problem. The opportunity.
Competitor analysis compares named businesses. Market research explores the wider context around an offer and the assumptions your team needs to test.
RESEARCH QUESTIONS
Who has the problem?
- Who experiences the problem most often?
- How do they deal with it today?
- What would make them consider a different option?
A HYPOTHESIS TO TEST
Research helps you ask.
Customers help you find out.
A report cannot prove demand on its own. Customer conversations, buying behaviour and actual results are how a business checks whether an idea works.
Market size, ideal customer profiles and strategy remain proposed parts of this planned review. Final scope and availability are still under technical review.
BEFORE YOU START
A few useful
answers.
Will this prove product and market fit?
No. Research can help form and test a hypothesis. Evidence of demand and customer behaviour is separate work.
Will market size always be available?
No. Estimates depend on suitable sources and clear assumptions. Where evidence is missing, the report should record the gap rather than invent a number.
What is an ideal customer profile?
A description of the people or businesses most likely to need the offer. Any proposed profile needs checking with real customers.
Can I run this now?
This use case is planned. The exact checks, sources, outputs and availability need technical review and approval before release.
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