Separate the idea from the evidence.
Public research can show how a market talks about a problem. It cannot tell you that people will buy your product. Keep the sources, the assumptions and the next customer question separate.
KEEP THE EVIDENCE SEPARATE
Published services, visible prices, customer messages and the promises competitors make.
Whether the problem matters to your customers, what they will pay and why they would switch.
A useful starting point.
- Your offer and the business question behind the research.
- Competitor websites and the customers you hope to help.
- Any existing customer conversations or research you are authorised to use.
Something to work with.
- A comparison of public offers, pricing and messages.
- Market research with its sources, assumptions and gaps.
- Better questions to test with potential customers.
Explore the work behind the report.
Before you
get started.
Will this prove there is demand?
No. Research can help you form a better hypothesis. Customer conversations, buying behaviour and actual results are separate evidence.
Can Fabric estimate market size?
That is part of the planned research direction where suitable sources exist. The definition, sources and limits need to be confirmed for the work.
Can I use this before I have a website?
Some research may start with an offer and competitor websites. The inputs and access for a founder workspace are not yet confirmed.
When can founders sign up?
Direct founder access has not been confirmed. Join the waitlist for updates.